Studio Brief 03 - Wayfinding

Based on the aims to demonstrate a versatile logo design, the way finding system incorporates the recognisable features of the exhibitions identity.  As stated in the previous blog post, the theme of the exhibition was to use the blueprints as a way to incorporate the architecture of Bank House. Therefore the way finding will include shades to blue to keep the theme coherent across all of the areas.

 

In this iteration, the stacked are positioned into the shape of an arrow, clearly showing the viewer the direction of which to go. To keep in line with the stacking theme, there are two levels of the arrow. However this feature was not opted for in the final variation of the way finding logo. The different levels don't show the intended direction as clearly as the iteration below. 

The lengths of the arrow have been shortened to better resemble a realistic dimension of a banknote. The flush top of the arrow is more effective in displaying the direction as the flat level does not break the image and is easier for the reader to quickly understand the symbol. 

In this final version of the way finding system, the top layers of the arrows are in a lighter shade compared to the layers below. This is to help with legibility issues, making the arrow very explicit in which way it is directing the reader. There were also suggestions to add type to the arrows. This would allow the arrows to have a more specific purpose rather than a general direction which could lead to confusion. However as a group we are unsure of the placement of the type, either to place it on or to the side of the arrows. But after some debate, the type to the side of the arrow was chosen because of how it lets each component of the wayfinding system to "speak". When placing the type on top of the arrow, the purpose of the lighter coloured top layer is lost. Furthermore, the angled type worsens the readability of the sign.