The final note design is a product of trial and error that definitely achieves the aims set out for the brief. Through the considered stock choice, limitation of colour and size, the note successfully achieves the aim to create an environmentally conscious solution to the Earth's bank note. The failure to produce accurate prints in the first run of screen printing lead to further design development which improved the overall quality of the note drastically. Adding to that, through the failure of the initial prints, I learned a lot more about the process of screen printing. The importance of applying the emulsion thinly, exposing a design that isn't too detailed and having ink that is the right consistency to create better quality prints.
This brief also exposed me to the importance of choosing a stock that supports the design. In much of the feedback, the stock that was most favourable was the Mountain Lotka Paper. Because of its characteristics, it effectively communicated the notes theme. If the design was printed on refined stock, the theme would not have shown as strongly or as explicitly to the reader. Furthermore the choice in stock added another dimension to the overall design. This lesson in stock can also be applied to different disciplines in Graphic Design, namely editorial work. For example how the choice in stock can affect how the reader interacts with the publication.
Producing the final design through trial and error can be a double edged sword however. On one hand trial and error will often lead to a more informed and richer designed solution that has evidenced solutions that work around the problems. On the other hand when working against a deadline, having a problematic development process can hinder the final outcome due to the limited time. But this ultimately comes down to time management, and with better knowledge of the process, the less mistakes will be made.
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