Studio Brief 02 - Reviewing the spreads

When reading through the test print of the publication, the visual flow of the publication is better taken into account as compared to seeing the designs on screen. Because the spreads of Simons own collection and Jil Sander follow a relatively similar visual style, the readers eye flows from each spread. The only spread that breaks up this visual cohesion are the Dior spreads. 

This is due to the colour, style and copy presented in these two spreads. Flipping through the pages, the predominant colours are black, white with accents of red and blue. To have a background that is entirely green and blue disrupts that flow and hence the comments of the pages not fully flowing. The effect of cutting around the models and placing them onto the flower wall create a disconnected visual feel between the two. The figures don't necessarily blend with one another naturally. In essence they look like the process of which I did to create the effect. Even though this was done in the Sterling Ruby inspired spread, the overall look still relates to the other spreads because of the dark background and the similar look of the clothes and the patterns. How the copy is presented in this spread as well throws off the readers eye. Being placed inside a figure, it is unconventional and doesn't follow the style of the other spreads.