Studio Brief 03 - Poster designs

 

These are the initial designs for the posters as part of the promotional campaign for the exhibition. Following on the logos isometric characteristic, the information reflects that creating the illusion of depth within the flat design of the poster. The posters are the only medium where the alternate logos or the exhibition are seen on. This is because the dimensions of the posters are a suitable size for all the details to be seen clearly. However that being said, the details are still able to be seen on the computer screen, therefore this logo will also be used on the social media platforms.

As these were showcased in the first presentation, a lot of feedback was given on how these could be improved to better form a cohesive identity for the exhibition. The colours were originally chosen to give the exhibition a vibrant promotion, however these did not help in making the public identify the exhibition effectively. Therefore a suggestion was made to change all the posters to blue. Furthermore the details in the poster were inadequate. The poster needs to state the date in full, include Leeds College of Art and the sponsor. 

What was effective about these designs is the minimal approach taken. When placed onto context the relatively empty space stands out from the noisy posters, full of copy.

Moving on from the feedback, these are the final poster designs. The inconsistencies have been resolved. Further information has been included to better inform the reader of the exhibition. 

Having the posters printed out, the blues turned out a lot deeper than expected. This creates a higher contrast than what is seen on the computer screen, making the overall poster visually stand out a lot more. At this point in time, the posters are digitally printed to demonstrate what they'll look like as a print. Ideally the posters would be screen printed in A2. This would make the posters reflect the emphasis of print in the exhibition.